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"I have always insisted that Shang should become a local antibacterial brand that makes Hong Kong people proud."
- CHEUNG YEE MEI, Emily, Director of Shang
Ms. CHEUNG YEE MEI, Emily, director of Shang, relied on her determination to develop her own brand and insist on being original and made in Hong Kong. She developed health care products in 2010. It was under Emily's leadership that Shang pursued patented health care products that were 100% made in Hong Kong. brand.
After the SARS epidemic, Hong Kong people's hygiene awareness increased. Shang seized this opportunity and began discussing cooperation with the School of Chinese Medicine of Baptist University in 2004 to develop herbal formulas, hoping to develop a safe and effective airborne antibacterial agent in Hong Kong. After five years of non-stop dedicated research and development, Shang successfully developed a traditional Chinese medicine formula in 2010 that can eliminate 8 types of viruses and bacteria, effectively preventing Covid 19 coronavirus, influenza, Legionnaires' disease, E. coli, etc. Finally, we can provide Hong Kong people with reliable traditional Chinese medicine antibacterial products.
Over the past few years, Shang has continued product development using its patented antibacterial herbal essence solution. Shang develops different products to suit various uses, such as home, office, car, etc., taking care of the needs of different scenarios, no matter where they are. Designed to keep our customers protected wherever and whenever they need it. Particularly in recent years, a large number of fatal cases have occurred due to a surge in infections from many common bacteria and viruses. Therefore, Shang insisted on testing whether the herbal essence solution could kill such bacteria. In addition, over the past few years, we have attached great importance to customer feedback on product experience. One of our most valuable findings is the positive feedback from customers with nose allergies. Regardless of their age, from 3 to 70 years old, we not only receive feedback from our customers about nose allergies, but they are relieved within a few days and feel reassured by the effectiveness of the Herbal Essence in killing bacteria and germs.
Hong Kong Brand: Go all out – break out of Hong Kong and enter overseas markets
Thanks to Emily's original insistence on "Made in Hong Kong", Shang continued to support Hong Kong during the COVID-19 pandemic, especially bringing timely rain to schools and medical frontline workers. Although the supply of masks on the market has increased and the raw materials for making masks are more than six times more expensive than before, Emily still plans to add two production lines at the Hong Kong mask factory to provide Hong Kong people with a more stable supply of antibacterial masks.
In addition to helping Hong Kong people fight the epidemic together, seeing the global epidemic becoming more and more serious, Emily, who has always dreamed of launching Hong Kong brands overseas, is determined to go global. She plans to export Shang's original herbal essence antibacterial formula overseas to do her part to help those affected by the epidemic. The country is suffering from a shortage of masks, but at the same time, it hopes to carry forward the brand made in Hong Kong and make Shang a world-famous herbal formula antibacterial expert!